brand identity & design studio
Two partners. One typeface at a time.
Kern & Form builds identity systems, type-led packaging, and design systems from a studio in Berlin-Kreuzberg — work meant to outlast the rebrand cycle that follows it.
The work
Selected identities
Scope of work
Engagements
No account layer, no juniors — every project is designed by the names on the door.
Identity Systems
Research, strategy, and a full visual identity — mark, typography, color logic, and rules — built as one coherent system, not a logo with accessories.
Type-Led Packaging
Packaging programs where the typography is the design: structural grids, material specs, and print supervision through the first production run.
Design Systems & Guidelines
Living documentation, component libraries, and template kits that let an in-house team ship on-brand work without phoning the studio.
Naming & Verbal Identity
Names, tone of voice, and the twenty sentences a brand actually needs — developed alongside the visual work so word and mark agree.
Brand Audit & Sprint
Two focused weeks inside your existing identity: what holds, what leaks, and a prioritized repair plan you can act on with or without us.
Position
A studio the size of its opinions.
On the record
“They presented one direction, explained it for forty minutes, and we never once wanted to see another. Four years on, the identity still feels like it was designed next quarter.”
“The packaging system paid for itself in a year — new SKUs now take our own team two days instead of an agency and six weeks. That's what a real system buys you.”
“Working with Anneke and Milan is like hiring two creative directors and skipping everyone they'd normally have to manage. Direct, exacting, and worth every euro.”
New commissions
Say what you're building
Write us three honest paragraphs about your company and where it's going. We reply within two working days — with a straight answer about whether we're the right studio, and a fixed quote if we are.
Contact