Skip to main content

Product manager

Roadmaps are easy. Deciding is hard.

Ten years of product management across marketplaces, fintech, and platforms — shipping the right thing by first killing the wrong ones. Open to leadership roles and advisory work.

At a glance

The record

Years in product

10

GMV taken from zero

$40M

Roadmap items that survived

9/40

PMs coached into senior roles

6

Engagements

Where I plug in

Full-time, advisory, or one well-scoped question at a time.

Product Leadership Roles

Group PM or Director roles owning a product area with real ambiguity — marketplaces, fintech, and platform products preferred.

Roadmap & Strategy Review

Two weeks inside your roadmap: what's a bet, what's a wish, what's already dead — delivered as a written review your team keeps.

$6,000

Discovery Sprint

Customer interviews, synthesis, and a decision memo on one contested product question — evidence instead of the loudest voice.

$4,500

PM Coaching

Monthly sessions for PMs stepping into senior and group roles — real docs, real decisions, no frameworks-as-therapy.

$400/mo

How I work

Operating principles

01

Evidence before opinion

Customer conversations every week, and the discipline to let them overrule the roadmap.

02

Decisions in writing

Short memos with the options, the bet, and the kill criteria — so future-us can audit past-us.

03

Fewer bets, sized honestly

A roadmap is a portfolio; most portfolios are overdiversified into irrelevance.

04

Kill projects in daylight

Ending a bet is a decision, announced and explained — never a slow starvation nobody owns.

On the record

References

June inherited a roadmap with forty items and gave us back nine that mattered. Revenue grew while the backlog shrank — I still don't fully forgive how obvious she made it look.
Elena Vasquez, VP Product, Cartwheel
The replatforming everyone feared shipped in ten months without a single customer-facing incident. Her decision memos should be taught.
Raj Mehta, CTO, Ledgerline
One discovery sprint saved us two quarters of building the wrong thing. The memo was six pages; the meeting to approve it took eleven minutes.
Sofia Andersson, CEO, Plotline

FAQ

Sensible questions

What roles are you open to?

Group PM and Director-level roles owning an ambiguous product area — SF or remote. I'm at my best where the strategy is unsettled and the team is good.

How does advisory work alongside a search?

Short and honestly: reviews and sprints are two-to-three-week engagements with a written deliverable, scheduled so they never collide with a full-time commitment.

What's your product philosophy?

Evidence over opinion, decisions over alignment theater, and fewer bets sized properly over many bets sized wishfully. If that reads as boring, it's the boring that ships.

Can I read your writing?

Yes — decision-memo templates, discovery guides, and post-mortems (the honest kind) are linked from my profiles below.

Next step

Hiring a product leader, or stuck on a product question?

Either conversation starts the same way: thirty minutes, free, and a concrete next step at the end of it.

Contact

Get in touch

TemplatesPaper GridUse this template