Product designer
Good software feels obvious. That's the hard part.
I design product interfaces that stop needing explanation — research, flows, UI, and the design system that keeps it coherent. Eight years, forty products, still obsessed.
Recent projects
Selected work
Engagements
Ways to work together
Fixed scope, fixed price, and daily conversation while it's live.
Product Design Sprint
One critical flow — onboarding, checkout, the scary settings page — researched, redesigned, and prototyped in two weeks.
End-to-End Product Design
From research to shipped screens for a new product or major feature: flows, UI, states, and handoff your engineers will thank you for.
Design Systems
A component library with rules, tokens, and documentation — built to survive real teams, real deadlines, and the next rebrand.
Design Advisory
A few hours a month for teams that have designers but want senior eyes — critique, hiring help, and roadmap sanity checks.
About me
Design is where decisions become visible
I came to design from customer support, which is the best design school nobody applies to: two years of watching real people get lost taught me more than any portfolio course. Eight years later I've designed onboarding that doubled activation, rebuilt a trading interface trusted with real money, and shipped design systems that outlived three rebrands.
I work in focused engagements with founders and product teams — usually four to eight weeks, always hands-on. You get the research, the flows, the screens, and the Figma structure your team can actually maintain. What you don't get: a deck about design thinking, or a junior doing the work after the kickoff call.
Process
How a project runs
The same rhythm whether it's two weeks or two months.
Listen first
Interviews, session recordings, support tickets — the problem in your users' own words before anyone opens a design tool.
Frame the problem
One page we agree on: who it's for, what success looks like, what we're explicitly not doing.
Design in loops
Flows to rough screens to tested prototypes, shared as they happen — you see thinking, not reveals.
Hand off like a teammate
Every state designed, files organized, and a recorded walkthrough — then I stay reachable while it ships.
Kind words
What clients say
“Amara redesigned our onboarding in a two-week sprint. Activation went from 31% to 58% and stayed there. Easiest design money we ever spent.”
“She asks the questions we'd been avoiding for a year, then designs the answer. Our engineers still use her handoff files as the reference for how it should be done.”
“The design system paid for itself in a quarter — new screens went from days of debate to hours of assembly.”
FAQ
Common questions
How do engagements work?
Fixed scope, fixed price, written down before we start. Sprints run two weeks; full product work four to eight. We talk every day it's active — no black-box design.
Do you work with early-stage startups?
They're half my practice. Pre-product-market-fit teams usually start with a sprint — enough design to learn, not so much you're polishing the wrong thing.
What do we get at the end?
Working prototypes, organized Figma files, every state designed (loading, empty, error — the ones that get skipped), and a recorded walkthrough for the people who weren't in the room.
Do you also do branding or marketing sites?
Only alongside product work — a landing page that matches the product, yes; a full brand identity, no. I'll happily introduce you to people who live for that.
Currently booking
Tell me what your users keep getting stuck on.
Bring the messy flow, the churn chart, or just the idea. First call is free, and you'll leave with at least one thing to fix on your own.
Contact